I’m sitting here at my work desk, pondering on how to raise awareness for my freelance business. Suddenly, an idea occurred to me as “why don’t I share the importance of infographics with you” so that you can leverage the advantages of infographic design in your brand.
Over the years, there has been a large increase with the use of infographics to visually display and explain content to learners. According to Venngage, “65% of brands use infographics in their content marketing efforts“.
Modern infographics are extremely useful content for brands who want to stand out with their marketing strategies today.
Infographics are a combination of graphic designs, content and data. They are a visually compelling communication medium, that allows marketers to present complex information. It tells a story or transforms otherwise dry information into a captivating graphic.
Infographic design is a clear, effective and artistic way of presenting information without losing the attention of the viewer. It has been gaining popularity and has become widely used amongst businesses and organizations in both digital and print media over the last few years.
The goal of infographics is to tell a story, as it introduces your topic and gradually explains your idea little by little using relevant information.
Importance of Infographics
What You Need to Know Before Creating an Infographic
There are basic things one needs to consider after knowing the importance of infographics. Which are:
The main point of infographics is to represent a lot of information in a visual manner where everyone can understand clearly. This visual representation should allow viewers to easily navigate around the information without getting lost in the midst of it.
The representation should show the data and induce viewers to think about the substance rather than about the method used.
Infographic design should be original, whatever it is aiming at. The design must be unique and grab the attention of the viewers through the creative use of colour and colour proportion, fonts, images and text. You should make the design unique and enough to get viewers’ attention.
Your design must be universal. It must be accessible and acceptable by all. Use icons and images that are known by all and not the ones that are known by selected few. Everyone must be able to understand what every icon, images and strokes on the design mean. Portray the design in a way that not only learned people will understand but also the unlearned.
When to Use Specific Types of Infographics
When you have a lot of statistics, facts and figures to communicate to your audience, then mixed charts and graphs is the best option.
List infographics have many purposes such as enumerating quick tips and top lists. It is probably the simplest format for any type of content.
This is used to show how a particular thing has evolved in a particular order concerning time and date.
How-to and Process
These types of infographics show the steps involved in creating something. Infographics that focus on the “how-to’s” of a process can better relay instructions than long-form text.
Comparison infographic is useful if you want to compare two or more things. You are free to include as much information as you want as long as they belong to one of the groups being compared.
This type of visual content is ideal for comparing regional and global statistics on a relevant subject that readers care about.
This type of infographics is used to represent eye-catching and pleasing images.
The main function of this type of clean infographic is to compare different levels and show the relation between them.
This is a simple type that uses one chart as the focal point of the data visualization.
Anything that can be explained by looking into its anatomy can be represented using this infographic type. This includes car engines, computers, animals, or even something abstract – like a strategy or mindset.
The Visual resume is used instead of text-based word resumes. It should be used when applying to industries like marketing, advertising, startups and graphic design industries.
Where to Make Templates for Infographics
Clean infographics can be created by hand using simple everyday tools such as graph papers, pencil, markers and so on. However, infographics templates are more often created using infographics software which is often both faster and easier.
Some of the best infographics maker and tools are:
Infogram is an easy to use infographic and chart maker. You can create beautiful infographics, reports, slides and social media visuals. It also provides you with easy to use mobile-optimized design templates for free. Get started with Infogram to create amazing infographics for your brand.
Canva is a multipurpose graphic design platform, used to create social media graphics, presentations, logos, ebooks, infographics and other visual content. It also provides already made templates for you to use for free. Start creating awesome designs now for your business with Canva.
With infograpify, you can create a good looking infographic design and presentations that are easy to customize. You can sign up here to create world-class infographics for your content.
In this modern age, getting through countless lines of numbers and statistics whether online or offline can be a bit difficult. Thus, infographics are powerful tools that allow people to get the information needed through visual, data or charts.
Infographics and infographic design is a very essential and effective mode of putting out content to your audience.
The main goal of infographic design is to tell a story in a visual and graphical form. Infographics help attract more customers to your landing pages to make a sale.
It boosts your search engine rankings as users continue to view your quality visual content which should be very simple and easy to comprehend.
It helps increase your chances of getting quality backlinks from trusted domain names which also is a strong strategy for SEO.
So here we have it, the importance of infographics in content creation and digital marketing in general. To know how to create your infographics, learn how to make an infographic with these 5 simple steps. Good luck!
Have you been using infographics to generate sales for your brand? Comment below! What other importance of infographics do you think should be added to this guide? I’ll love to know.
“Disclosure: Some of the links in this post are “affiliate links”. This means if you click on the link and purchase the item, I will receive an affiliate commission. Thank You”.
38 thoughts to “7 Importance of Infographics in Raising Awareness for Your Brand Today”
I want to thank you for this good read!! I absolutely
enjoyed every bit of it. I have got you book-marked to check
out new things you Hi there! This article
couldn’t be written much better! Reading through this post reminds me
of my previous roommate! He constantly kept preaching
about this. I most certainly will forward this post to him.
Fairly certain he will have a good read. Thanks for sharing!
It is appropriate time to make some plans for the future and
it’s time to be happy. I’ve read this post and if I could, I desire to suggest you some
interesting things or tips. Perhaps you can write next articles referring to this article.
I desire to read more things about it!
Thank you very much Jack. I’m very glad you enjoyed the guide. You’re welcome to suggest any important and interesting tips you want us to write about.
Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to far added agreeable from you! By the way, how can we communicate?
Thank you very much. You can communicate with us by sending an email to [email protected] or using the contact form in the widgets bar of this article page.
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.
I think that you could do with a few pics to drive
the message home a bit, but instead of that, this is magnificent blog.
A great read. I will definitely be back.
Thanks very much. I’m glad you like it!
Remarkable issues here. I am very satisfied to peer your post. Thanks so much and I’m taking a look ahead to contact you.
Will you please drop me an e-mail?
Thank you very much 🙂
You can contact us at [email protected] or use the contact form on the right sidebar.
I am not sure where you are getting your information, but good topic. I need to spend some time learning more or understanding more.
Thanks for the fantastic information I was looking for this information for my mission.
Great – I should certainly pronounce, impressed with your website.
I had no trouble navigating through all tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, website theme. a tones way for your client to communicate. Excellent task.
Some really wondrous work on behalf of the owner of this site, utterly
Thanks for finally writing about >7 Importance of Infographics in Raising Awareness for Your Brand Today <Liked it!
Hi there, this weekend is nice for me, for the reason that this time I am reading this impressive educational paragraph here at my residence.
It’s very simple to find out any topic on the web as compared to textbooks, as I found this paragraph on this web page.
I just like the helpful info you provide for your articles.
I will bookmark your weblog and check once more here regularly.
I’m reasonably sure I will be informed of plenty of new stuff proper right here!
Best of luck for the next!
I constantly emailed this web site post page to all my contacts, for the reason that if I like to read it, afterward my contacts will too.
Wonderful web site. A lot of helpful information here.
I am sending it to several buddies and additionally sharing in delicious. And obviously, thank you to your effort!
Cool blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple adjustments would really make my blog jump
out. Please let me know where you got your design. Appreciate it
You can check out our article https://helprocure.com/blog/best-wordpress-themes/ to get the best theme for your blog.
Good site you’ve got here… It’s difficult to find high-quality writing like yours these days.
I truly appreciate people like you! Take care!!
I could not refrain from commenting. Exceptionally well written!
I’m not that much of an online reader, to be honest, but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back in the future.
All the best
I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but certainly, you’re going to be a famous blogger if you aren’t already 😉 Cheers!
Thank you for the auspicious write-up. It in reality was an entertainment account it. Glance advanced to more delivered agreeable from you! By the way, how can we be in contact?
Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks
Blog incroyable! Votre thème est-il personnalisé ou l’avez-vous téléchargé de quelque part?
Un thème comme le vôtre avec quelques ajustements ferait vraiment briller mon blog.
S’il vous plaît laissez-moi savoir où vous avez obtenu votre design. Merci
Does your site have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail. I’ve got some ideas for your blog you might be interested in hearing.
Either way, great website and I look forward to seeing it improve over time.
My brother suggested I might like this blog. He was entirely right. This post truly made my day. You can not imagine just how much time I spent on this information! Thanks!
Hey, very nice website!! Man .. Beautiful .. Superb…
I will bookmark your website and take the feeds additionally.
I’m happy to search out so much helpful information right here in the put up, we need to work out more strategies in this regard, thanks for sharing.
. . . . .
Hello! I’ve been reading your site for a long time now and finally got the courage to go ahead and give you a shout-out from Huffman Tx! Just wanted to mention that keep up the excellent work!
Hi there! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be bookmarking and checking back frequently!
What’s up, after reading this remarkable post i am as well delighted to share my experience here with colleagues.
Hey there! Do you know if they make any plugins to help with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
If you know of any please share. Thank you!
Great article! That is the type of information that should be shared across the net.
Disgrace on Google for now not positioning this post higher!. Thanks =)