Imagine if the best WordPress theme is being used to create your business website. Then, you enjoy the benefits of responsiveness, SEO and superb design.
One of the most important aspects of your site is its theme. Your theme is the look, feel and style of your website. Changing your theme changes how your site looks on the front-end, i.e. what a visitor sees when they browse your site on the web. So, needless to say, you need to have an attractive and engaging theme on your website.
WordPress themes are available to help you achieve this. This article will give you all the information you need on WordPress themes as well as the top WordPress themes for a small business.
What Is a WordPress Theme?
A WordPress theme is a folder containing template files written in PHP programming language, style sheets, images, etc. That makes your website look the way it does.
A WordPress theme changes the design of your website, often including its layout and helps you make your website stand out in the best way possible. You should note that changing your WordPress theme won’t change your blog content, pages, users, or information stored in your database.
Your theme only changes how all that information is being displayed to your website visitors.
Why Use WordPress Themes?
We’ve already established that WordPress themes are a great tool for establishing your brand online in the best way possible. Yet, there are several other benefits of using WordPress themes in your website.
Provides you with faster results
WordPress themes are faster in helping you build your website. Even if you’re not a design expert and you’ve never once in your life done any coding, WordPress themes allow you to set up a website and customize it the way you like.
As a website owner, WordPress themes are easy to install and customize and more importantly, gives ease of use and navigation to your visitors.
WordPress themes need no coding for customization. Even as a WordPress beginner, you can get an easily customizable WordPress theme and change the look of your website to the exact thing you want, without any help, haste or ever touching PHP code.
Compared to building your website from scratch, WordPress themes are inexpensive. Free WordPress themes are free, with no strings attached. But if you decide to use the premium themes, you are being assured far more functionality out of the box as they give you so much flexibility in design which makes your website stand out.
In the long run, even premium themes are cheaper to build and maintain, especially when considering that with a custom website you would have to pay for customer support.
Where Are the Best WordPress Themes Found?
There are many places to find WordPress themes; but, we would discuss two of them:
The wordpress.org theme directory:
The WordPress theme directory is being used by millions of WordPress users all over the world. You can access it via the web or get to it from your WordPress dashboard. It is a great place to start if you are looking for a new budget-friendly theme.
For each theme, you’ll be able to access information that can help you make an informed choice. Also, you can preview the theme from its listing using default data and also using your actual site content (if browsing within WordPress).
From WordPress theme developers:
If you don’t want to go through the process of scanning through a large directory, you can always go to the source. Many WordPress theme developers sell their work. Although you’ll need to carry out your quality checks. Upwork and Freelancer.com are places you could find developers to create your desired WordPress themes.
If you still can’t find the right theme for you, hiring a developer to create a custom theme is also an option. Although, you should know that custom theme development is more expensive than opting for a prepackaged premium theme.
WordPress Themes vs Website Templates
A theme controls the design of your entire site while a template defines the layout of a single page.
Website templates define the structure of your web pages and posts while the WordPress theme defines the entire structure of your website. For example, you could decide to have different width sizes for your different blog posts on your website by specifying the templates.
But, WordPress themes determine the structure of the entire website and contain unlimited templates.
Best WordPress Themes for Any Industry
There are thousands of free and premium themes you could use scattered across the internet. Yet, below are 7 of the best WordPress themes to buy for your business website.
Astra is one of the best WordPress themes out there and even better. It’s completely free and available to download! It’s fast, extremely customizable, SEO friendly and offers an extensive knowledge base for getting started for beginners.
Sydney is another popular WordPress theme. It comes as a free theme as well as a paid version with premium supports and features. The theme is responsive for those who want to view the site on mobile devices and it comes with over 600 fonts for modifying your typography.
With its responsive design and built-in SEO features, OceanWp is also one of the best WordPress themes around. It is also a solid choice If you’re looking to create a multipurpose site.
Another fantastic option if you’re looking for the best free multipurpose themes is Themify. It comes with multiple ready-made websites and includes a powerful drag and drop page builder to edit those designs. This theme is great for businesses since you can use custom widgets and a built-in testimonial section.
Presence is a complete e-commerce theme with elegant and sleek design that makes showcasing your store’s products simple and effective. It’s perfect for any industry or business size and comes with an impressive array of style options.
Presence by WPZoom also lets you add a blog, choose from six different archive layouts, and select from many badge styles to promote specific products.
Factors to Be Determined When Finding a WordPress Theme
Most beginners feel overwhelmed when it comes to selecting a theme for their WordPress site. Since there are thousands of free and paid options, each theme looks better than the other. How do you choose the best theme for WordPress?
When choosing a WordPress theme, you should consider some important things:
You should give priority to responsiveness. Most of the up-to-date WordPress themes are responsive by default. Yet, you can’t assume the functionality will be good enough. Test the mobile readiness of a new theme before making your website publicly available.
Compatibility with Plugins:
A plugin is a piece of software you install on your website to give it extra features or functionalities. One of WordPress great features is that you can use plugins to completely customize your website.
There are thousands of free plugins that allow you to do almost anything. But, some of those plugins could interfere with parts of your theme or vice versa. So, make sure you test your theme with everything you’re using before implementing it.
Your users would be using different browsers. Your theme may look perfect on the browser you use, but there might be something broken in other browsers. Thus, you need to test the theme on different browsers including mobile browsers.
You need to go with a WordPress theme that comes with support options for when you need help. This is the one downside of using free WordPress themes, as there is often no guaranteed support. But, most premium offers email-based support.
Your WordPress theme plays a crucial role in your site’s SEO rankings. A good looking theme can still generate poorly coded HTML. This could affect your site’s performance on search engines. You need to ensure that your WordPress theme is being optimized for SEO to ensure your site runs in the best way possible.
Using the best WordPress themes as a freelancer or business owner is a good investment for your business and customers’ businesses too. A WordPress theme that is SEO friendly, mobile responsive and backed by a support theme would make and save you more money in the long run.