Online publicity with marketing software is a much faster and more efficient way of business marketing today. Yet, when implemented with an effective marketing strategy, generating leads and making sales for your small business becomes a cupcake.
Through the use of the internet, consumers have gained access to a multitude of data that is timeless and verifiable from around the world.
According to Finances Online, “38% of brand marketers are already using IoT or connected devices as part of their marketing stack”.
Technology is an important and strategic tool to increase your efficiency and stay on top of your competitors. Because, as a marketer, you already have more than enough tasks to keep you busy.
And, you’ll discover how marketing automation software can take some of the burdens off of you.
What is Marketing Software?
Marketing Software is a collection of web systems and applications that help businesses extend their outreach with profitable and engaging campaigns.
Marketing software tools help you automate most of your marketing process to make it effective with little support from you.
Categories of Marketing Software
Customer Relationship Management (CRM) Software
CRM software is essential for any organization that is looking to grow and enhance communication with its members and prospects.
Above all, it is brand marketing software that helps you track your customer’s buying decisions. It allows you to personalize your communication and help build stronger relationships.
Social Media Marketing Software
Social media marketing is very efficient for displaying your brand’s personality and promoting your online engagement.
This type of marketing software will help in scheduling and performance management for your brand. It will make it easier for you to share information across a variety of social platforms while tracking data and allowing you to control all aspects of your social media marketing efforts.
Email Marketing Software
Email marketing is a great way to keep in contact with previous customers. Like social media marketing, the goal here is to notify your leads about your offers.
But, unlike social media, email marketing is a more aggressive sales technique. You have to send new offer announcements, call-to-actions, and reminders.
With an email marketing automation software, all you have to do is plug in your information and send it immediately or schedule it for later.
Content Marketing Software
Once you start to distribute content, be it blog posts to long-form articles, social media content, videos, infographics, e-books or webinars, customers will start to know and trust your brand.
The power of content marketing compared to traditional forms of advertising offers something of value for your customer base, rather than pushing your product.
Content marketing software may overlap with whatever tools you are already using. This type of tool will help you brainstorm, design, review and approve marketing materials for each campaign and platform.
5 Best Marketing Software for Marketers
The following are top marketing software platforms that are effective and generate results for a small business in no time:
SEMRush is a Search Engine Marketing (SEM) platform that helps you analyze different keywords for SEO.
This brand marketing software allows you to measure the competition of a certain keyword, find potential opportunities, and track your progress on SERPs (Search Engine Results Pages).
SEMRush is a helpful marketing tool with multi-functions that puts your small business at the top of your industry. It provides a platform to schedule social media posts and also track the engagement of your posts and social media accounts.
It might be a surprise, that this tool is being listed as a marketing software tool. Yet, a lot of small businesses have met their first customer or made their first sale through this awesome platform.
According to Convert With Content, “67% of Twitter users are far more likely to buy from the brands they follow on Twitter”.
By using the right hashtags with your content or photos relating to your products/services. Your brand is being seen by the right customers who are ready to buy your products within seconds.
Check here to install the RiteTag chrome extension to get the most suitable hashtags revolving around your industry at the moment.
3. Facebook Group and Ads
Like Twitter, Facebook is also a useful sales and marketing software platform that converts social media users into lifelong customers.
Facebook groups are special communities where business owners and people of the same interest join to communicate and help each other achieve a common goal.
Marketing your products/service on these groups would expand the awareness of your small business once they feel familiar with your commodities and are receiving helpful tips from you as an expert.
Facebook ads offer a great opportunity for reaching the right demographics for your small business. As long as you know your customer well, you can use metrics like interests, geographic location, age and many others, to locate potential consumers to send to targeted landing pages, also known as squeeze pages.
Hubspot has acquired a lot of experience in the industry which gives them an edge over many other marketing automation tools.
Their automation tool is being split into a marketing hub, service hub, sales hub, and a free CRM tool.
With Hubspot marketing, you can create personalized landing pages for your campaigns, and distribute messages that can invoke the response you expect.
What makes HubSpot unique in the marketing software arena is its compactness. This platform consists of all essential depots for sales teams and marketing agents to place their product/service where it is most likely to attract attention.
The all-in-one inbound marketing software helps create, launch, and distribute efficient campaigns, and does so with the virtue of a friendly marketer that doesn’t fade from the scene once a client is being brought on board.
Mailchimp is a marketing automation software that provides email marketing services for small businesses.
It has some unique offerings that can be a great plus for small businesses and solopreneurs. Offering all the basic email automation tools like tag, segmentation, CRM, signup forms, and many more; the tool also offers advanced features like behavioural targeting and transactional emails.
Startups and companies that have a small budget can use the free plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers. The free package includes most of the key features including the ability to create ad campaigns and access to marketing automation workflows.
Benefits of Marketing Software Tools
Whatever your marketing plans, there is marketing software designed to help you do your purpose. Marketing software should make you more productive, transparent, efficient and effective.
As a marketer, you need to know how to make more sales for your business by leveraging software tools and doing other non-exhausting tasks for your brand.
Top marketing software examples like Hubspot, Mailchimp, SEMRush, GetResponse, Pardot, Marketo and so on, are tools needed to monetize your business products in no time. But, note that you wouldn’t be needing all the marketing tools because many of them have overlapping functions.
That is why we decided to list the five best marketing software a small business can take advantage of without spending much money on marketing in any industry.
So, there you have it: The best marketing automation tools to take your business to the next level.
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Do you currently use any of the marketing software platforms mentioned above? Comment below!! Give a review of the tool that has worked best for you and also add any other marketing software you currently use to grow your small business. We’ll love to know…