Email marketing is a massive relationship-building channel. In this fast-moving world, we all check our mail inboxes at least once a day. Also, email has a way of driving more traffic to reach your audience than anything else could.
Email marketing and automation is a way to create emails that reach targeted customers on your email list and make them aware of your new products, updates, discounts, and other services without doing the work every time, through a pre-built and self-operating system.
According to Snov, “89% of marketers use email as the primary channel for generating leads”. Yet, some small businesses still believe that email marketing isn’t beneficial. Don’t be one of them.
Email campaigns take much of your time and repeating the same process feels exhausting. So to handle this, we have come up with a list of the best email marketing automation tools for your small business that you’ll love to use.
But first, let’s see why the importance of email marketing is crucial for the growth of your small business.
Email marketing is an essential part of any successful online strategy. It allows you to connect with your audience in a personal way that other forms of communication cannot match.
Email marketing helps build relationships with customers by allowing you to communicate with them. This means that you can send messages that are more personalised than those sent through social media platforms.
Email marketing is an essential part of any successful marketing strategy. It allows you to connect with your customers and prospects in a personal manner.
An email marketing service helps generate leads because it allows you to communicate with potential customers. This means you can provide them with more relevant information than other forms of advertising.
If you’re looking for a fun way to market your company, consider using email marketing. It’s easy to set up, inexpensive, and effective. Plus, it allows you to connect with your customers on a personal level.
Email marketing is being proven to be one of the most effective ways to engage customers and improve sales. Here is how to do it right:
There are several different ESPs available today. You should choose one based on what type of emails you plan to send and whether you need to use a hosted solution or manage your servers.
This will allow you to respond to customer inquiries with personalized messages. It’s also a good idea to set up auto-responses when you first start sending email campaigns.
You should also consider creating a list of people who haven’t yet subscribed to receive your emails. These are known as “opt-outs.” Opt-outs are especially helpful for businesses that send out many newsletters per month. They help ensure that your newsletter isn’t sent to people who aren’t interested in receiving them.
Personalized email campaigns are more likely to generate interest than generic ones. This is because they allow recipients to connect with you on a personal level. It’s also easier to build trust when you communicate with people on a personal level.
You should measure the success of your emails by tracking open rates, click-through rates, and conversion rates. These metrics will help you determine whether your campaign was successful or not.
Have you ever tried using an email marketing platform with a popup plugin that meets your requirements with many features?
Think of Optinly 🤔!
Optinly is the best plugin to engage the audience, and capture leads that are being backed by appropriate templates, making your campaign creation process simpler.
This helps you to progress your business with extreme ease and comfort.
Price: Optinly offers a forever free plan, a starter plan at 9$ per month.
Looking to manage the email database of your leads and contacts along with email marketing and Automation?
Then try this!
ActiveCampaign is the most advanced email marketing platform with machine learning and predictive tools. Enabling marketers to work smarter and deliver higher ROI.
Price: ActiveCampaign is transparent and upfront with a cost of $9 per month.
If you’re looking to create responsive designs, customize messages, deliver emails to inboxes, trigger automated workflows, and connect with new customers.
Zoho Campaigns provides the toolkit to meet your email marketing needs.
Price: Free plan is available. The standard plan comes at $3/month.
Looking to send event invitation mail options that are unique?
Go for Constant Contact!
Constant Contact is a great email marketing software to help event organizers, educators, and others get the most out of their online events.
Price: Free plan is available and the pro one comes at $16.15/Month Billed Annually.
Looking for a platform that fits all your sizes for email marketing?
Then use Drip which is one of the highest recommended platforms out there that fits your business and spending will grow as you do.
Price: Free plan is available, basic comes at $19/month.
Looking for an email marketing platform to create valuable marketing?
Go for Getresponse!
GetResponse is an email marketing platform which enables users to create a valuable marketing list of prospects to develop relationships and build a responsive, profitable customer base.
Price: Free plan is available and the paid one comes at $15 per month.
Looking for email marketing software that requires no expertise?
Then Mailchimp should be the choice.
Mailchimp is a popular marketing automation service that performs an integral role, supports online marketing, and does not need advanced technical expertise.
Price: MailChimp provides a forever plan and essentials at $11 per month.
Social media marketing has been around for years but email marketing is still king when it comes to digital advertising and one of the most effective ways to target your customers.
Email marketing is an old-school way of reaching potential customers, but it’s still very useful in today’s digital world. It’s also much cheaper than other forms of advertising.
Email marketing platforms generate more leads than any other form of direct marketing. And with the average American receiving nearly 200 emails per day, there’s no better way to connect with them.
Email marketing software allows you to send messages at any time, anywhere. This means you can reach people when they’re online, even if they’re not searching for your product or service. Plus, because you’re sending an email, rather than posting something on social media, you can avoid getting blocked by Facebook or Twitter.
By leveraging the use of an email marketing platform, you have an audience that is already interested in you.
It’s easy to think that social media marketing is another form of advertising, but it’s much more than that. It’s also an essential part of any successful business strategy.
Email Marketing Automation software helps small businesses in so many ways.
The above-cited best email marketing software will help to build your list, increase conversions, and generate more revenue.
And be sure to get your email marketing started on the right foot with a perfect marketing plan, and the right ESPs for your business!
So here we have it, the best email marketing automation tools to attract leads and generate buying customers for your brand.
“Which email marketing tools are you familiar with? Which one do you like most in this post? Let’s know in the comments”.
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