{"id":413,"date":"2020-07-10T10:53:46","date_gmt":"2020-07-10T10:53:46","guid":{"rendered":"https:\/\/helprocure.com\/blog\/?p=413"},"modified":"2021-08-21T23:25:30","modified_gmt":"2021-08-21T23:25:30","slug":"how-to-avoid-keyword-stuffing","status":"publish","type":"post","link":"https:\/\/helprocure.com\/blog\/how-to-avoid-keyword-stuffing\/","title":{"rendered":"Little Known Ways to Avoid Keyword Stuffing for Higher Rankings"},"content":{"rendered":"
Keyword stuffing may lead to a website <\/span>being banned<\/span> or penalized on major search engines either <\/span>temporarily<\/span> or <\/span>permanently<\/span>.<\/strong><\/span><\/div>\n
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I was reading an article online the other day and to say the least, it was unhelpful because the author had written it with an unhealthy goal in mind<\/span>. And that is to gain an unfair rank advantage in search engines.<\/span><\/div>\n
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So I thought, why not educate you on the topic “keyword stuffing”. Since most writers tend to fall into this bad habit in their effort to rank high in search engines?<\/span><\/div>\n<\/div>\n
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What is Keyword Stuffing?<\/h2>\n

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Keyword stuffing in simple terms is “the process of jamming web page content, webpage meta tags or backlink anchor text with keywords”<\/span>. That is, loading your site or article with keywords to improve the page\u2019s ranking in the search results.<\/span><\/div>\n
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Basically, keyword<\/span> stuffing is the Lord Voldemort of the SEO world.<\/span><\/div>\n<\/div>\n
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Why Keyword Stuffing is Bad for SEO<\/span><\/h2>\n

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There was a time when the method of keyword stuffing worked. Back then, one could <\/span>easily<\/span> rank on a large variety of keywords by cluttering them onto a page, even if the keywords <\/span>were unrelated<\/span> and the site was absent of any real content<\/span>.<\/span><\/div>\n
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But this generally led to bad user experience as users aren\u2019t looking to find a site that reads “changing a flat tire” repeated a thousand times<\/span>. Google and other search engines wised up and began to filter out these pages as they were <\/span>entirely<\/span> lacking useful content<\/span>.<\/span><\/div>\n
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So, is keyword stuffing good for SEO? <\/strong>Well, stuffing your site with keywords will result in users not understanding your article or web page<\/span>. More especially if it does not flow with the content.<\/span><\/div>\n
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Thus, increasing the bounce rate of your website, lowering your rankings on search engine results pages and Google penalizing your site if they catch you<\/span>. Guess what? Your page could even be removed<\/span> altogether!<\/span><\/div>\n<\/div>\n
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How to Avoid Keyword Stuffing<\/span><\/h2>\n

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Effective Keyword Research<\/span><\/h3>\n<\/div>\n
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Sourcing for the best keywords to use in your content before writing is a very important first step to take to avoid keyword spamming or stuffing<\/span>.<\/span><\/div>\n
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Two of the best recommended tools you can use for conducting effective keyword research are Hypersuggest<\/strong><\/span><\/a> and the <\/span>Keywords Everywhere Chrome Extension<\/a><\/span><\/strong> tool<\/span>. Another popular and <\/span>mostly<\/span> ignored tool is the Google suggest keywords from the Google search bar<\/span>.<\/span><\/div>\n
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Write Naturally<\/span><\/span><\/h3>\n
When writing, you should try not to think about what keywords to insert at the beginning<\/span>. You should <\/span>mainly<\/span> focus on your readers by thinking of how your topic affects them and ensuring they have the best experience while on your site<\/span>.<\/span><\/div>\n
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One of the most common causes of keyword stuffing is the belief that you are writing <\/span>essentially<\/span> for search engine algorithms<\/span>. Remind yourself that you are writing for humans. The thing is, if you <\/span>simply<\/span> write in a way that is natural and that makes sense to human readers, everything else will fall into place<\/span>.<\/span><\/div>\n
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Avoid Repeating Keyword Phrases<\/span><\/h3>\n
Repeating the same words over and over is irritating. It makes your content not helpful and unreadable. Here is a keyword stuffing example, so you can fully<\/span> understand what I\u2019m talking about:<\/span><\/div>\n
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“We offer a printing service<\/strong>. Our printing service<\/strong> is the best. <\/em>If you\u2019re thinking of getting a printing service<\/strong>, please contact our printing service<\/strong> technicians at printing.service<\/em>@example.com<\/em>“<\/span>.<\/span><\/div>\n
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Review Your Content After Writing<\/span><\/span><\/h3>\n
When you are writing from an SEO perspective, it is very easy to lose guard with keywords<\/span>. So you must read and reread your work to ensure you haven\u2019t used keywords in unnecessary places<\/span>. It can also help if you read your content aloud or request the help of a friend to proofread your content.<\/span><\/div>\n
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Use Longtail Keywords<\/span><\/h3>\n
Longtail keywords are specific keywords. They are usually three or four-word phrases that are likely used in searches by a <\/span>highly<\/span> targeted audience [such as local customers]<\/span>. For example, instead of \u201cbarbershop\u201d use a specific phrase such as \u201cbarbershop in Lagos\u201d.<\/span><\/div>\n
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Using long-tail keywords will help search engines understand what your site is all about<\/span>. So they can better match your web page with peoples search queries, giving you more organic traffic and better visitors<\/span>.<\/span><\/div>\n<\/div>\n
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How to Check Keyword Stuffing<\/h2>\n

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In the process of<\/span> avoiding keyword stuffing, it is very important to know how to analyze your content for keyword stuffing<\/span>.<\/span><\/div>\n
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A simple way is to calculate the keyword density of your article or blog post. The keyword density of a copy is:<\/span><\/div>\n<\/div>\n
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Keyword Density = (Number of words in copy) \/ (Number of times keyword appears in copy<\/strong>)<\/span><\/div>\n
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Another easy way is to use the Yoast SEO plugin to calculate the keyword density of your content for you within a short period<\/span>.<\/span><\/div>\n<\/div>\n
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Difference Between Keyword Stuffing and Keyword Density<\/h2>\n

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We\u2019ve talked about keyword stuffing above. Now let\u2019s talk about keyword density and the difference between the two.<\/span><\/div>\n
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Keyword density refers to the number of times a keyword appears within a content or web page in the <\/span>overall<\/span> word count<\/span>. It can also be referred<\/span> to as keyword frequency. If you are looking to calculate your keyword density the formula is \u201ckeyword density = 100 x Total Number of keyword \/ Total Number of words\u201d<\/span>.<\/span><\/div>\n
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Apart from this formula, you should also note that Google guidelines define the statics or specific figure of keywords the content or web page contains<\/span>. Otherwise, if general keyword density gets crossed from 2% then, it will <\/span>be called<\/span> keyword stuffing<\/span>.<\/span><\/div>\n<\/div>\n
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Tools Used to Check Keyword Stuffing<\/span><\/h2>\n

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There are so many free keyword stuffing checker tools on the internet that can <\/span>be used<\/span> to optimize your content against keyword spamming<\/span>. Examples are:<\/span><\/div>\n<\/div>\n
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Yoast SEO Plugin<\/span><\/a><\/h3>\n<\/div>\n
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The number one keyword stuffing checker I recommend especially if you are using WordPress to manage your content is the <\/span>Yoast SEO plugin<\/a>. Yoast plugin is a free WordPress plugin that also comes with a paid version that helps you avoid littering your content with the same keywords<\/span>.<\/span><\/div>\n
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All you need to do is to download the plugin and install it with your WordPress theme, and you are ready to go.<\/span><\/div>\n
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Hypersuggest<\/a><\/h3>\n

HyperSuggest is a keyword tool that delivers thousands of keywords and ideas from 9 different networks like Google, Amazon, eBay, Instagram, etc. in seconds.<\/span><\/p>\n

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You can use HyperSuggest to find out how often a keyword is searched in a certain country per month. <\/span>All you need to do is to register for a plan<\/a>, and start creating awesome content that ranks on the first page of Google SERPs.<\/span><\/p>\n<\/div>\n

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Keyword Density Checker<\/span><\/h3>\n<\/div>\n
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Keyword density checker helps you measure in percentage, the number of times a keyword or phrase appears compared to the total number of words on a web page<\/span>. Some common free keyword density checkers are <\/span><\/div>\n