{"id":336,"date":"2020-06-24T11:50:34","date_gmt":"2020-06-24T11:50:34","guid":{"rendered":"https:\/\/helprocure.com\/blog\/?p=336"},"modified":"2021-08-21T23:28:48","modified_gmt":"2021-08-21T23:28:48","slug":"importance-of-infographics","status":"publish","type":"post","link":"https:\/\/helprocure.com\/blog\/importance-of-infographics\/","title":{"rendered":"7 Importance of Infographics in Raising Awareness for Your Brand Today"},"content":{"rendered":"
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I\u2019m sitting here at my work desk, pondering on how to raise awareness for my freelance business.<\/a> Suddenly, an idea occurred to me as “why don\u2019t I share the importance of infographics with you” so that you can leverage the advantages of infographic design in your brand<\/span>.<\/span><\/div>\n
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Over the years, there has been a large increase with the use of infographics to <\/span>visually<\/span> display and explain content to learners<\/span>. According to Venngage<\/a>, “65% of brands use infographics in their content marketing efforts<\/em>“.<\/span><\/div>\n
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Modern infographics are <\/span>extremely<\/span> useful content for brands who want to stand out with their marketing strategies today<\/span>.<\/span><\/div>\n<\/div>\n
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What Does Infographics Mean?<\/span><\/h2>\n

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Infographics are a combination of graphic designs, content and data. They are a <\/span>visually<\/span> compelling communication medium, that allows marketers to present complex information<\/span>. It tells a story or transforms otherwise dry information into a captivating graphic.<\/span><\/div>\n
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Infographic design is a clear, effective and artistic way of presenting information without losing the attention of the viewer<\/span>. It has been gaining popularity and has become <\/span>widely<\/span> used amongst businesses and organizations in both digital and print media over the last few years<\/span>.<\/span><\/div>\n
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The goal of infographics is to tell a story, as it introduces your topic and <\/span>gradually<\/span> explains your idea little by little using relevant information<\/span>.<\/span><\/div>\n
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Importance of Infographics<\/span><\/h2>\n<\/div>\n
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What You Need to Know Before Creating an Infographic<\/span><\/h2>\n<\/div>\n
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There are basic things one needs to consider after knowing the importance of infographics. Which are:<\/span><\/div>\n<\/div>\n
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Simplicity<\/h3>\n<\/div>\n
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The main point of infographics is to represent a lot of information in a visual manner where everyone can understand <\/span>clearly<\/span>. This visual representation should allow viewers to <\/span>easily<\/span> navigate around the information without getting lost in the midst of it<\/span>.<\/span><\/div>\n
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The representation should show the data and induce viewers to think about the substance rather than about the method used<\/span>.<\/span><\/div>\n
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Originality<\/h3>\n<\/div>\n
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Infographic design should be original, whatever it is aiming at. The design must be unique and grab the attention of the viewers through the creative use of colour and colour proportion, fonts, images and text<\/span>. You should make the design unique and enough to get viewers\u2019 attention.<\/span><\/div>\n
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Universality<\/span><\/h3>\n<\/div>\n
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Your design must be universal. It must be accessible and acceptable by all. Use icons and images that are known by<\/span> all and not the ones that are known by<\/span> selected few. Everyone must be able to understand what every icon, images and strokes on the design mean. Portray the design in a way that not only learned people will understand but also the unlearned.<\/span><\/div>\n<\/div>\n
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Types of Infographics<\/span><\/h2>\n

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When to Use Specific Types of Infographics<\/span><\/h2>\n<\/div>\n
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Mixed Chart<\/h3>\n<\/div>\n
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When you have a lot of statistics, facts and figures to communicate to your audience, then mixed charts and graphs is the best option<\/span>.<\/span><\/div>\n
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Informational\/List<\/h3>\n<\/div>\n
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List infographics have many purposes such as enumerating quick tips and top lists. It is probably<\/span> the simplest format for any type of content.<\/span><\/div>\n
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Timeline<\/h3>\n<\/div>\n
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This <\/span>is used<\/span> to show how a particular thing has evolved in a particular order concerning<\/span> time and date<\/span>.<\/span><\/div>\n
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How-to and Process<\/h3>\n<\/div>\n
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These types of infographics show the steps involved in creating something. Infographics that focus on the \u201chow-to\u2019s\u201d of a process can better relay instructions than long-form text<\/span>.<\/span><\/div>\n
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Comparison<\/h3>\n<\/div>\n
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Comparison infographic is useful if you want to compare two or more things. You are free to include as much information as you want as long as they belong to one of the groups being compared<\/span>.<\/span><\/div>\n
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Location<\/h3>\n<\/div>\n
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This type of visual content is ideal for comparing regional and global statistics on a relevant subject that readers care about<\/span>.<\/span><\/div>\n
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Photo-graphic<\/span><\/h3>\n<\/div>\n
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This type of infographics is used<\/span> to represent eye-catching and pleasing images.<\/span><\/div>\n
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Hierarchical<\/span><\/h3>\n<\/div>\n
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The main function of this type of clean infographic is to compare different levels and show the relation between them<\/span>.<\/span><\/div>\n
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Single Chart<\/span><\/h3>\n<\/div>\n
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This is a simple type that uses one chart as the focal point of the data visualization.<\/span><\/div>\n
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Anatomical<\/span><\/h3>\n<\/div>\n
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Anything that can <\/span>be explained by<\/span> looking into its anatomy can <\/span>be represented<\/span> using this infographic type<\/span>. This includes car engines, computers, animals, or even something abstract \u2013 like a strategy or mindset<\/span>.<\/span><\/div>\n
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Visual Resume<\/span><\/h3>\n<\/div>\n
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The Visual resume is used<\/span> instead of text-based word resumes. It should <\/span>be used<\/span> when applying to industries like marketing, advertising, startups and graphic design industries<\/span>.<\/span><\/div>\n<\/div>\n
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Where to Make Templates for Infographics<\/span><\/h2>\n<\/div>\n
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Clean infographics can <\/span>be created by<\/span> hand using simple everyday tools such as graph papers, pencil, markers and so on<\/span>. However<\/span>, infographics templates are more often created using infographics software which is often both faster and easier<\/span>.<\/span><\/div>\n
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Some of the best infographics maker and tools are:<\/span><\/div>\n

Infogram<\/a><\/h3>\n

Infogram is an easy to use infographic and chart maker. You can create beautiful infographics, reports, slides and social media visuals. It also provides you with easy to use mobile-optimized design templates for free. Get started with Infogram<\/a> to create amazing infographics for your brand.<\/span><\/p>\n

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Canva<\/a><\/h3>\n

Canva is a multipurpose graphic design platform, used to create social media graphics, presentations, logos, ebooks, infographics and other visual content. It also provides already made templates for you to use for free. Start creating awesome designs<\/a> now for your business with Canva.<\/span><\/p>\n

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Infograpify<\/a><\/h3>\n

With infograpify, you can create a good looking infographic design and presentations that are easy to customize. You can sign up here<\/a> to create world-class infographics for your content.<\/span><\/p>\n

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In this modern age, getting through countless lines of numbers and statistics whether online or offline can be a bit difficult<\/span>. <\/span>Thus, infographics are powerful tools that allow people to get the information needed through visual, data or charts<\/span>.<\/span><\/p>\n<\/div>\n

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