{"id":241,"date":"2020-05-30T10:16:46","date_gmt":"2020-05-30T10:16:46","guid":{"rendered":"https:\/\/helprocure.com\/blog\/?p=241"},"modified":"2022-12-12T03:15:15","modified_gmt":"2022-12-12T03:15:15","slug":"small-business-online-marketing","status":"publish","type":"post","link":"https:\/\/helprocure.com\/blog\/small-business-online-marketing\/","title":{"rendered":"How Your Small Business Can Benefit from Online Marketing Today"},"content":{"rendered":"

With the recent pandemic which has been spreading rapidly around the world, a small business can benefit from online marketing in different ways. The ways of living among us humans have changed in recent times and might no longer be as they used to be.<\/span><\/p>\n

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The way we now engage in businesses and make daily transactions have also been impacted by the COVID-19 outbreak, inflicting fear into the minds of business owners and customers.<\/span><\/p>\n

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According to KPMG<\/span><\/a> \u201cFor many organizations, effective cash flow management is likely to be critical during this period as revenues fall and potentially, debtors delay payments or become insolvent<\/em><\/span>\u201d.<\/span><\/p>\n

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Therefore small businesses, startups and freelancers must leverage the full advantage of online marketing services<\/a>.<\/span><\/span><\/p>\n

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What is Online Marketing or Internet Advertising?<\/h2>\n

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According to O<\/u>ptimizely<\/a>, online marketing is<\/span> \u201c\u2026the practice of leveraging web-based channels to spread a message about a company\u2019s brand, products, or services to its potential customers<\/span>\u201d<\/em><\/p>\n

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In simple terms, it is a tool used to advertise your brand through the internet to reach people effectively.<\/em><\/span><\/p>\n

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Difference Between Digital Marketing and Online Marketing<\/h2>\n

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A lot of people and even some experts tend to mix up and interchange the terms \u201cdigital marketing\u201d and \u201conline marketing\u201d or \u201cinternet marketing\u201d together. However, there are differences between these two terms and how they operate.<\/span><\/p>\n

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\u201cDigital Advertising<\/strong>\u201d or \u201cDigital marketing is an umbrella term that covers all types of marketing that require the use of an electronic device, including online marketing. Examples of this include broadcasting, digital advertisements, podcasts, electronic billboards, TV and e-books.<\/span><\/p>\n

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\u201cOnline marketing<\/strong>\u201d is a subset of digital marketing. So, any marketing that requires the internet to perform is considered online marketing. Websites, blogs, social media and emails, affiliates, ads etc. are all methods of how we use online marketing. Online marketing focuses on attracting customers and building an online presence.<\/span><\/p>\n

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Types of Online Marketing<\/strong><\/h2>\n